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Marketing Executive (Specialized for New Product Introduction)

  • Ha Noi
  • Experienced (Non - Manager)
  • Permanent
  • 1 - 2 Years
  • Negotiable
  • Advertising / PR / Communications, Marketing
  • 23/07/2019

Job Description

A Marketing Executive to be in charge of Marketing strategy and execution specialized in New Product Introduction (NPI) process including 4 main tasks:

1. Strategy:

  • Analyze and study market feasibility including value proposition, features, demand forecast, competitors, target market & target sales

  • Define model specifications/features, positioning, selling point, financial target, seasonality focused, target customer…

2. Channel/Sales:

  • Define sales channel strategy & price structure

  • Build Display plan based on Sales channel

  • Set Sales plan & sales forecast

3. Marketing Communication:

  • Develop marketing strategy and plan including positioning message, selling point, recommended budget, timing, recommended marketing mix, etc…

  • Cooperate with related department and monitor the implementation of Media planning, Digital activities, Event, PR, Promotion

  • Manage budget & progress

4. In-store Marketing:

  • Develop In-store Marketing concept including Shop décor & POSM, monitor ISM implementation progress & its effectiveness, take action as appropriate

  • Creating training material for internal parties (related department, promoters) & external (dealers, floor sales man)

Other tasks:

  • Marketing Intelligence (MI): (1) Market & competitor analysis. (2) Weekly Product and Price mapping. (3) Monthly sales analysis

  • Trade Program: (1) Daily monitor of Sell-out trend. (2) Cowork to analyse, design and propose trade programs. (3) Communicate to all concerned parties for execution of trade programs. (4) Monitoring effectiveness of trade program and take action as appropriate

Job Requirement

  • BA degree or above in economics, marketing, branding

  • 1 ~ 2 years working experience in branding/marketing and sales

  • Having experience in agency is an advantage/Strategy consulting is a plus

  • Good sense of advertisement and communication, as well as analytical ability, strategic plan development ability,

  • Good English, communication and presentation skills

  • Positive working attitude, reliable, ability to multi-task and work independently as well as good team work skill.

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